LLF X PFEIFFER

Sitting on the laps of many Alegra  longed to hear about love, to tell you of  the love she felt herself so innocently,  yet intensely.

And now, look at what she left behind. A world where she’s carried in the hearts of her very own Army!

And so, the Campaign “Tell me a Love Story” has been created with Pfeiffer.
Encapsulating the magnificence of a little girl well beyond her years. 
Brain cancer took Alegra at the age of 6 just 10 months from diagnosis.

Tell me a Love story - these are her own words. Today, they live on as a powerful call to action. Her courage, determination and this pure love she continues to give is what drives her family to bring hope to other children and families facing this devastating disease in her honour.

 

THE ARTIST - ELLEN

Ellen is a northern NSW based illustrator and copywriter that's obsessed with brands and the stories they tell in order to create meaningful connections with their customers.

She's spent the last 5 years working as head of brand for a Melbourne based startup and is now slowing down to focus on her growing family, travelling Australia and finally committing her time to art.